Consumer Reviews as a Useful Tool for Manufacturers

“In a highly competitive marketplace like Kindle covers, what role do product reviews play?” From the point of view of the consumer the answer is fairly obvious. It is a well known fact that shoppers are becoming better informed, particularly with regards to eCommerce. More than half of consumers will now routinely track down reviews of products that they are thinking about purchasing. The practice is used more when the goods to be purchased get more expensive.

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